I’ve tried many toothbrushes, but Apriori stands out in every way! – Aisha | Customer
From the design to its performance, Apriori is unmatched! – Tom | Customer
Brushing has finally been made attractive. – Elizabeth | Customer
The Tom Ford of toothbrushes. – Sydney | Customer
Finally, a toothbrush that aligns with my eco-conscious values without compromising on quality. – Owen | Customer
A new approach to everyday ceremonies. – Laura | Customer
Who knew oral care could be so chic? – Kelly | Customer
Best looking toothbrush ever. Surprisingly comfortable to use. – Matt | Customer
This toothbrush has a matte texture, and the grip is comfy. – Alan | Customer
Love to take it with me when I travel. – Olivia | Customer
Unparalleled design. I tried both medium and soft, and I prefer soft. – Ben | Customer
Amazing toothbrush for more than a fair price, can’t wait to reorder. – Sarah | Customer
- New!
Bubblegum Pink Gold
Soft
Dreams embodied in pink. An enchanting shade reminiscent of bubblegum, seamlessly paired with the gleam of gold.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed soft bristles made from innovative plant-based fibres, was developed in collaboration with dentists and excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: soft, plant-based
Bristle diameter: 0.15 mmThis toothbrush is sustainably designed for gentle hygiene and hypersensitivity.
Thanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
Enhance your daily routine with this meticulously crafted toothbrush, designed to improve both your oral health and overall well-being, all while enjoying the beauty it brings to your bathroom.
£8.50
- New!
Copper Noir
Medium
Introducing the Apriori Copper Noir: Immerse yourself in sophistication with this toothbrush’s matte black handle and copper accents, transforming routine cleaning into a statement of style.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed soft bristles made from innovative plant-based fibres, was developed in collaboration with dentists and excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: medium, plant-based
Bristle diameter: 0.17 mmThanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
£8.50
- New!
Citrus Bliss
Medium
Experience the refreshing zest of citrus, complemented by black accents, to indulge in true aesthetic pleasure during your daily oral care routine.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed bristles made from innovative plant-based fibres, was developed in collaboration with dentists and excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: medium, plant-based
Bristle diameter: 0.17 mmThanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
£8.50
- New!
Lavender Luster
Medium
Like a vibrant lavender flower, this toothbrush adds a touch of magic to your bathroom. Paired with black accents, it brings a sense of natural harmony to your space.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed bristles made from innovative plant-based fibres, was developed in collaboration with dentists and excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: medium, plant-based
Bristle diameter: 0.17 mmThanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
£8.50
- New!
Lime Radiance
Soft
The shimmering and invigorating freshness of lime. The vibrant lime colour elegantly harmonises with black details, enhancing the design’s sophistication and impact.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed soft bristles made from innovative plant-based fibres, was developed in collaboration with dentists and excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: soft, plant-based
Bristle diameter: 0.15 mmThis toothbrush is sustainably designed for gentle hygiene and hypersensitivity.
Thanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
£8.50
- New!
Tangerine Glow
Soft
The juiciness and warmth of ripe tangerine fruits. The vibrant tangerine colour beautifully complements the black accents, elevating the design to be even more refined and impressive.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed soft bristles made from innovative plant-based fibres, was developed in collaboration with dentists and excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: soft, plant-based
Bristle diameter: 0.15 mmThis toothbrush is sustainably designed for gentle hygiene and hypersensitivity.
Thanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
£8.50
- New!
Turquoise Blue Gold
Medium
Immerse yourself in the captivating hues of turquoise blue and radiant gold, evoking memories of tranquil ocean waves and starry night skies.
Crafted in collaboration with dental experts, this exceptional toothbrush guarantees a unique brushing experience. Its innovative cleaning surface, featuring efficient cross-furrowing and an asymmetrical bristle head made from plant-based filaments, ensures a brighter and healthier smile with every use.
Bristle type: medium, plant-based
Bristle diameter: 0.17 mmThanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
Enhance your daily routine with this meticulously crafted toothbrush, designed to improve both your oral health and overall well-being, all while enjoying the beauty it brings to your bathroom.
£8.50
- New!
Scarlet Eclipse
Medium
Vivid red passion. The combination of dark, mysterious accents and flames embodies your refined desires in every detail.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed bristles made from innovative plant-based fibres, was developed in collaboration with dentists and excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: medium, plant-based
Bristle diameter: 0.17 mmThanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
£8.50
- New!
Regal Cashmere
Soft
The Essence of Quiet Luxury
The Regal Cashmere toothbrush has been meticulously crafted in collaboration with dental specialists to offer an exceptional brushing experience, blending functionality with refined elegance. Its luxurious matte metal end cap, featuring PVD Gold treatment, makes it a true statement of quiet luxury, ideal for gifting or personal indulgence.
The Apriori® Regal Cashmere toothbrush boasts an asymmetrical head design and densely packed soft bristles made from bio-based fibres, ensuring effective cleaning while being gentle on enamel and sensitive gums. This limited edition model elevates the simple act of brushing into a luxurious daily ritual.
Bristle type: soft, bio-based
Bristle diameter: 0.15 mmDesigned sustainably, the Regal Cashmere offers gentle hygiene while reducing environmental impact. With its patented silhouette, the toothbrush fits perfectly in hand and uses 30% less material than conventional designs, making it as eco-conscious as it is elegant.
- BESTSELLER
Sapphire Blue Gold
Medium
Blue Blood. Indulge in some blue sky thinking, courtesy of this luxurious colour combination. Our deep blue sapphire toothbrush is highlighted with gleaming gold-coloured accents – an indulgent colour fusion for the truly stylish.
Crafted in collaboration with dental experts, this exceptional toothbrush guarantees a unique brushing experience. Its innovative cleaning surface, featuring efficient cross-furrowing and an asymmetrical bristle head made from plant-based filaments, ensures a brighter and healthier smile with every use.
Bristle type: medium, plant-based
Bristle diameter: 0.17 mmThanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
Enhance your daily routine with this meticulously crafted toothbrush, designed to improve both your oral health and overall well-being, all while enjoying the beauty it brings to your bathroom.
£8.50
- BESTSELLER
Black Gold
Soft
Back in Black. This beautiful and eye-catching toothbrush has been developed in close cooperation with dental specialists to deliver an outstanding brushing experience with its advanced and efficient cleaning surface.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed soft bristles made from innovative plant-based fibres, excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: soft, plant-based
Bristle diameter: 0.15 mmThis toothbrush is sustainably designed for gentle hygiene and hypersensitivity.
Thanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
£8.50
- BESTSELLER
White Gold
Medium
White Hot. Luminescent white meets classic gold luxury in our matte white toothbrush finished with luxurious gold accents.
Crafted in collaboration with dental experts, this exceptional toothbrush guarantees a unique brushing experience. Its innovative cleaning surface, featuring efficient cross-furrowing and an asymmetrical bristle head made from plant-based filaments, ensures a brighter and healthier smile with every use.
Bristle type: medium, plant-based
Bristle diameter: 0.17 mmThanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
Enhance your daily routine with this meticulously crafted toothbrush, designed to improve both your oral health and overall well-being, all while enjoying the beauty it brings to your bathroom.
£8.50
Black Silver
Soft
Silver Lining. This exceptional toothbrush, designed in collaboration with dental experts, promises a unique brushing experience.
This model has received recognition with the Red Dot Award for its innovative design and exceptional performance.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed soft bristles made from innovative plant-based fibres, excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: soft, plant-based
Bristle diameter: 0.15 mmThis toothbrush is sustainably designed for gentle hygiene and hypersensitivity.
Thanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
£8.50
White Silver
Medium
Whiter Shade of Pale. Our classic white toothbrush is given a touch of opulence with silver accents. Crafted in collaboration with dental experts, this exceptional toothbrush guarantees a unique brushing experience. Its innovative cleaning surface, featuring efficient cross-furrowing and an asymmetrical bristle head made from plant-based filaments, ensures a brighter and healthier smile with every use.
Bristle type: medium, plant-based
Bristle diameter: 0.17 mmThanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
Enhance your daily routine with this meticulously crafted toothbrush, designed to improve both your oral health and overall well-being, all while enjoying the beauty it brings to your bathroom.
£8.50
Bubblegum Pink Silver
Soft
Punchy Pink. An irresistible shade reminiscent of bubblegum, harmoniously paired with the shimmer of silver.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed soft bristles made from innovative plant-based fibres, was developed in collaboration with dentists and excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: soft, plant-based
Bristle diameter: 0.15 mmThis toothbrush is sustainably designed for gentle hygiene and hypersensitivity.
Thanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
Enhance your daily routine with this meticulously crafted toothbrush, designed to improve both your oral health and overall well-being, all while enjoying the beauty it brings to your bathroom.
£8.50
British Racing Green Gold
Soft
Green Machine. Go for gold with this sumptuous green. This heritage shade will stand proudly in any space. This toothbrush has been developed in close cooperation with dental specialists to deliver the ultimate brushing experience.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed soft bristles made from innovative plant-based fibres, excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: soft, plant-based
Bristle diameter: 0.15 mmThis toothbrush is sustainably designed for gentle hygiene and hypersensitivity.
Thanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
£8.50
Peaceful Sky Silver
Soft
Light as a feather. Feel the breeze as you float through the calmest of skies. This crisp blue and lustrous silver combination will soothe your senses, and with Apriori’s patented weight and waste-reduced design, the sky is the limit.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed soft bristles made from innovative plant-based fibres, was developed in collaboration with dentists and excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: soft, plant-based
Bristle diameter: 0.15 mmThis toothbrush is sustainably designed for gentle hygiene and hypersensitivity.
Thanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
Enhance your daily routine with this meticulously crafted toothbrush, designed to improve both your oral health and overall well-being, all while enjoying the beauty it brings to your bathroom.
£8.50
Sunflower Yellow Silver
Soft
Beaming bright. Unleash your inner glow with this radiant sunflower and silver toothbrush. A striking combination ready to brighten your routine both morning and night.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed soft bristles made from innovative plant-based fibres, was developed in collaboration with dentists and excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: soft, plant-based
Bristle diameter: 0.15 mmThis toothbrush is sustainably designed for gentle hygiene and hypersensitivity.
Thanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
Enhance your daily routine with this meticulously crafted toothbrush, designed to improve both your oral health and overall well-being, all while enjoying the beauty it brings to your bathroom.
£8.50
Turquoise Blue Silver
Medium
Deep Dive. This beautiful colour combination, reminiscent of blue-green seas and sparkling evening stars will add an electrifying splash of pleasure to your daily routine, whatever the time of day.
Crafted in collaboration with dental experts, this exceptional toothbrush guarantees a unique brushing experience. Its innovative cleaning surface, featuring efficient cross-furrowing and an asymmetrical bristle head made from plant-based filaments, ensures a brighter and healthier smile with every use.
Bristle type: medium, plant-based
Bristle diameter: 0.17 mmThanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
Enhance your daily routine with this meticulously crafted toothbrush, designed to improve both your oral health and overall well-being, all while enjoying the beauty it brings to your bathroom.
£8.50
Carmine Red Silver
Medium
Seeing Red. Speak the language of love with this striking colour combination.
Crafted in collaboration with dental experts, this exceptional toothbrush guarantees a unique brushing experience. Its innovative cleaning surface, featuring efficient cross-furrowing and an asymmetrical bristle head made from plant-based filaments, ensures a brighter and healthier smile with every use.
Bristle type: medium, plant-based
Bristle diameter: 0.17 mmThanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
Enhance your daily routine with this meticulously crafted toothbrush, designed to improve both your oral health and overall well-being, all while enjoying the beauty it brings to your bathroom.
Express your passionate, fiery side – why say it with red roses when you can say it with Apriori?
£8.50
Coming soon...Toothbrush Stand Gold
Add a touch of opulence to your bathroom countertop with the APRIORI Toothbrush Stand in Gold. Crafted from high-quality 316L Stainless Steel with a luxurious gold PVD treatment, this stand exudes elegance and sophistication. The non-slip rubber base layer ensures stability, while the rubber layer protects the toothbrush end cap and adds longevity to its aesthetics. Elevate your toothbrush storage and indulge in the golden charm of this exquisite stand.
- Coming soon...
Toothbrush Stand Silver
For a classic and timeless aesthetic, choose the APRIORI Toothbrush Stand in Silver. The stand is meticulously crafted from 316L Stainless Steel and treated with a sleek silver PVD finish, offering a clean and polished look. With its non-slip rubber base layer and protective rubber layer, this stand ensures both stability and longevity. Enhance your bathroom decor with the understated elegance of the Silver APRIORI Toothbrush Stand.
- Coming soon...
Toothbrush Stand Black
Embrace a modern and minimalist style with the APRIORI Toothbrush Stand in Black. The stand, made from 316L Stainless Steel and treated with a sleek black PVD coating, exudes a sleek and contemporary vibe. The non-slip rubber base layer provides stability, while the rubber layer protects the toothbrush end cap and maintains the stand’s aesthetics over time. Experience the perfect blend of functionality and modern design with the Black APRIORI Toothbrush Stand.
