FROM NOW ON, YOU DON’T HAVE TO CHOOSE BETWEEN FUNCTIONALITY, SUSTAINABILITY AND DESIGN.
WE GOT THIS COVERED.
Oral care is core to our everyday routines, but like many other daily rituals, dental hygiene is often perceived as a ‘background task’ within our lives. As a result, products frequently lack aesthetic values, focusing on function whilst disregarding form.
We seek to reset this view.
Founder & CEO
Founded in 2016 in London, Apriori is known for its extraordinary collection of toothbrushes. In late 2019 Apriori has taken an everyday item and redesigned it in a clear, elegant and simple way, that’s how the SLIM by Apriori line was born.
The SLIM by Apriori represents a departure from traditional oral care products, with its focus on combining effective cleaning with sustainability and a striking aesthetic.
The toothbrush, developed in cooperation with dental specialists, has been recognized for its design excellence with a Red Dot Award in 2020.
But Apriori doesn’t just stop at beautiful design and top-notch oral care; the brand is also committed to sustainability and eco-friendliness. With the use of plant-based and compostable materials, bio-based filaments, and compostable packaging, Apriori prioritizes reducing its impact on the environment.
Sustainability is at the heart of everything Apriori does, and by creating products that are both beautiful and sustainable, the brand is setting a new standard in the industry and paving the way for a more eco-friendly future.
In conclusion, Apriori is a brand that truly embodies the idea that form and function can coexist. With the Apriori toothbrush, you can start and end your day with the confidence that you are using a product that is both effective and beautiful, and that prioritizes the health of your teeth and the environment.
- Red Dot award winner: Product Design 2020
- Developed in cooperation with dental specialists
- Asymmetric bristle pad for perfect cleaning and polishing of the tooth surface
- Efficient cross-furrow cleaning surface, meaning brushing is effective yet gentle on teeth and gums
- Plant-based and compostable materials
- Bio-based filaments
- Compostable packaging
- In-house manufacturing and QA
- FDA-approved materials and ISO Certified