There’s no need to compromise on style when it comes to everyday beauty items
Relax. It's taken care of.
From the moment your guests check in, you want them to experience unparalleled levels of comfort, expert and unobtrusive service, and precise attention to detail. Time spent at your hotel is an exercise in profound well-being, with every aspect of your guest’s stay carefully curated and considered.
No detail is too small to make an impact – and our range of Apriori toothbrushes will ensure your guests experience the exceptional even when it comes to everyday objects. Our award-winning, patented design is clear, elegant, and simple.
Sustainability is at the heart of everything Apriori does, and by creating products that are both beautiful and sustainable, the brand is setting a new standard in the industry and paving the way for a more eco-friendly future.
At Apriori, we are dedicated to making a positive impact on the environment. As a sustainability-focused brand, we believe in creating products that not only enhance your oral care routine but also help protect our planet.
Our toothbrushes are crafted from sustainable, plant-based compounds and innovative bio-based filaments, and they are 30% lighter than standard manual toothbrushes, helping to reduce waste and giving Apriori an additional environmental edge.
Sustainability is at the heart of everything Apriori does, and by creating products that are both beautiful and sustainable, the brand is setting a new standard in the industry and paving the way for a more eco-friendly future.
At Apriori, we are dedicated to making a positive impact on the environment. As a sustainability-focused brand, we believe in creating products that not only enhance your oral care routine but also help protect our planet.
Our toothbrushes are crafted from sustainable, plant-based compounds and innovative bio-based filaments, and they are 30% lighter than standard manual toothbrushes, helping to reduce waste and giving Apriori an additional environmental edge.
Collection
- New!
Bubblegum Pink Gold
Soft
Dreams embodied in pink. An enchanting shade reminiscent of bubblegum, seamlessly paired with the gleam of gold.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed soft bristles made from innovative plant-based fibres, was developed in collaboration with dentists and excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: soft, plant-based
Bristle diameter: 0.15 mmThis toothbrush is sustainably designed for gentle hygiene and hypersensitivity.
Thanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
Enhance your daily routine with this meticulously crafted toothbrush, designed to improve both your oral health and overall well-being, all while enjoying the beauty it brings to your bathroom.
£8.50 - New!
Copper Noir
Medium
Introducing the Apriori Copper Noir: Immerse yourself in sophistication with this toothbrush’s matte black handle and copper accents, transforming routine cleaning into a statement of style.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed soft bristles made from innovative plant-based fibres, was developed in collaboration with dentists and excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: medium, plant-based
Bristle diameter: 0.17 mmThanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
£8.50 - New!
Citrus Bliss
Medium
Experience the refreshing zest of citrus, complemented by black accents, to indulge in true aesthetic pleasure during your daily oral care routine.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed bristles made from innovative plant-based fibres, was developed in collaboration with dentists and excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: medium, plant-based
Bristle diameter: 0.17 mmThanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
£8.50 - New!
Lavender Luster
Medium
Like a vibrant lavender flower, this toothbrush adds a touch of magic to your bathroom. Paired with black accents, it brings a sense of natural harmony to your space.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed bristles made from innovative plant-based fibres, was developed in collaboration with dentists and excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: medium, plant-based
Bristle diameter: 0.17 mmThanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
£8.50 - New!
Lime Radiance
Soft
The shimmering and invigorating freshness of lime. The vibrant lime colour elegantly harmonises with black details, enhancing the design’s sophistication and impact.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed soft bristles made from innovative plant-based fibres, was developed in collaboration with dentists and excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: soft, plant-based
Bristle diameter: 0.15 mmThis toothbrush is sustainably designed for gentle hygiene and hypersensitivity.
Thanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
£8.50 - New!
Tangerine Glow
Soft
The juiciness and warmth of ripe tangerine fruits. The vibrant tangerine colour beautifully complements the black accents, elevating the design to be even more refined and impressive.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed soft bristles made from innovative plant-based fibres, was developed in collaboration with dentists and excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: soft, plant-based
Bristle diameter: 0.15 mmThis toothbrush is sustainably designed for gentle hygiene and hypersensitivity.
Thanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
£8.50 - New!
Turquoise Blue Gold
Medium
Immerse yourself in the captivating hues of turquoise blue and radiant gold, evoking memories of tranquil ocean waves and starry night skies.
Crafted in collaboration with dental experts, this exceptional toothbrush guarantees a unique brushing experience. Its innovative cleaning surface, featuring efficient cross-furrowing and an asymmetrical bristle head made from plant-based filaments, ensures a brighter and healthier smile with every use.
Bristle type: medium, plant-based
Bristle diameter: 0.17 mmThanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
Enhance your daily routine with this meticulously crafted toothbrush, designed to improve both your oral health and overall well-being, all while enjoying the beauty it brings to your bathroom.
£8.50 - New!
Scarlet Eclipse
Medium
Vivid red passion. The combination of dark, mysterious accents and flames embodies your refined desires in every detail.
The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed bristles made from innovative plant-based fibres, was developed in collaboration with dentists and excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions.
Bristle type: medium, plant-based
Bristle diameter: 0.17 mmThanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
£8.50 - New!
Regal Cashmere
Soft
The Essence of Quiet Luxury
The Regal Cashmere toothbrush has been meticulously crafted in collaboration with dental specialists to offer an exceptional brushing experience, blending functionality with refined elegance. Its luxurious matte metal end cap, featuring PVD Gold treatment, makes it a true statement of quiet luxury, ideal for gifting or personal indulgence.
The Apriori® Regal Cashmere toothbrush boasts an asymmetrical head design and densely packed soft bristles made from bio-based fibres, ensuring effective cleaning while being gentle on enamel and sensitive gums. This limited edition model elevates the simple act of brushing into a luxurious daily ritual.
Bristle type: soft, bio-based
Bristle diameter: 0.15 mmDesigned sustainably, the Regal Cashmere offers gentle hygiene while reducing environmental impact. With its patented silhouette, the toothbrush fits perfectly in hand and uses 30% less material than conventional designs, making it as eco-conscious as it is elegant.
- BESTSELLER
Sapphire Blue Gold
Medium
Blue Blood. Indulge in some blue sky thinking, courtesy of this luxurious colour combination. Our deep blue sapphire toothbrush is highlighted with gleaming gold-coloured accents – an indulgent colour fusion for the truly stylish.
Crafted in collaboration with dental experts, this exceptional toothbrush guarantees a unique brushing experience. Its innovative cleaning surface, featuring efficient cross-furrowing and an asymmetrical bristle head made from plant-based filaments, ensures a brighter and healthier smile with every use.
Bristle type: medium, plant-based
Bristle diameter: 0.17 mmThanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
Enhance your daily routine with this meticulously crafted toothbrush, designed to improve both your oral health and overall well-being, all while enjoying the beauty it brings to your bathroom.
£8.50 -
Carmine Red Silver
Medium
Seeing Red. Speak the language of love with this striking colour combination.
Crafted in collaboration with dental experts, this exceptional toothbrush guarantees a unique brushing experience. Its innovative cleaning surface, featuring efficient cross-furrowing and an asymmetrical bristle head made from plant-based filaments, ensures a brighter and healthier smile with every use.
Bristle type: medium, plant-based
Bristle diameter: 0.17 mmThanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.
Enhance your daily routine with this meticulously crafted toothbrush, designed to improve both your oral health and overall well-being, all while enjoying the beauty it brings to your bathroom.
Express your passionate, fiery side – why say it with red roses when you can say it with Apriori?
£8.50
Our commitment to sustainability extends to all aspects of our operations, including our manufacturing processes, packaging, and ingredient sourcing. We have never tested our products or ingredients on animals and are constantly looking for ways to reduce our footprint on the planet.
We are proud to have received the prestigious Red Dot Award for Product Design in 2020 for our Black Apriori toothbrush, which showcases our commitment to both sustainability and design excellence.
In conclusion, Apriori is a brand that truly embodies the idea that form and function can coexist. With the Apriori toothbrush, you can start and end your day with the confidence that you are using a product that is both effective and beautiful, and that prioritizes the health of your teeth and the environment.
Apriori Toothpaste
We are proud to present Apriori’s own toothpaste, developed in collaboration with the world’s leading oral care experts.
Our mild, fresh peppermint paste in our signature elegantly designed packaging perfectly complements our SLIM toothbrushes – it’s a winning combination that will ensure your guests start each day with a smile.
5 ml
Apriori Stands
Introducing the APRIORI Toothbrush Stand, an exquisite addition to enhance your hotel bathroom experience. Elevate your guests’ oral hygiene routine with this sleek and stylish stand, available in three stunning variations – Gold, Silver, and Black.
Meticulously crafted with the utmost attention to detail, the APRIORI Toothbrush Stand is constructed using 316L Stainless Steel, renowned for its exceptional durability and corrosion resistance. Each stand undergoes a luxurious PVD (Physical Vapor Deposition) treatment, resulting in a flawless finish in three elegant colors – Gold, Silver, and Black. The brushed surface finish exudes sophistication and elegance, perfectly complementing your hotel’s refined aesthetic.
Designed with practicality in mind, the APRIORI Toothbrush Stand features a non-slip rubber base layer, ensuring stability on any surface and minimizing the risk of accidental slips. Additionally, the stand incorporates a specially designed rubber layer to securely hold the toothbrush end cap. This innovative feature safeguards the metallization cap from damage, preserving its pristine appearance over an extended period.
- Coming soon...
Toothbrush Stand Black
Embrace a modern and minimalist style with the APRIORI Toothbrush Stand in Black. The stand, made from 316L Stainless Steel and treated with a sleek black PVD coating, exudes a sleek and contemporary vibe. The non-slip rubber base layer provides stability, while the rubber layer protects the toothbrush end cap and maintains the stand’s aesthetics over time. Experience the perfect blend of functionality and modern design with the Black APRIORI Toothbrush Stand.
- Coming soon...
Toothbrush Stand Silver
For a classic and timeless aesthetic, choose the APRIORI Toothbrush Stand in Silver. The stand is meticulously crafted from 316L Stainless Steel and treated with a sleek silver PVD finish, offering a clean and polished look. With its non-slip rubber base layer and protective rubber layer, this stand ensures both stability and longevity. Enhance your bathroom decor with the understated elegance of the Silver APRIORI Toothbrush Stand.
- Coming soon...
Toothbrush Stand Gold
Add a touch of opulence to your bathroom countertop with the APRIORI Toothbrush Stand in Gold. Crafted from high-quality 316L Stainless Steel with a luxurious gold PVD treatment, this stand exudes elegance and sophistication. The non-slip rubber base layer ensures stability, while the rubber layer protects the toothbrush end cap and adds longevity to its aesthetics. Elevate your toothbrush storage and indulge in the golden charm of this exquisite stand.
Key Facts
- Red Dot award winner: Product Design 2020
- Developed in cooperation with dental specialists
- Asymmetric bristle pad for perfect cleaning and polishing of the tooth surface
- Efficient cross-furrow cleaning surface, meaning brushing is effective yet gentle on teeth and gums
- Plant-based and compostable materials
- Bio-based filaments
- Compostable packaging
- In-house manufacturing and QA
- FDA approved materials
