About

DESIGN. SUSTAINABILITY. FUNCTIONALITY.
WE’VE GOT IT COVERED.

At Apriori, we believe oral care should be more than just a daily routine – it should be a luxurious and sustainable experience. Founded in 2016 in London, Apriori has reimagined the humble toothbrush, transforming it into a symbol of elegance, innovation, and eco-consciousness. Our products seamlessly merge striking aesthetics with top-tier functionality, setting a new standard in oral care.

In 2019, the SLIM by Apriori collection was born, representing a radical departure from traditional toothbrush designs. With a focus on sustainability and minimalist beauty, our toothbrushes combine effective cleaning with eco-friendly materials. The collection’s sleek and refined design has earned Apriori international recognition, including the prestigious Red Dot Award for Product Design in 2020.

Our toothbrushes are not just visually stunning – they’re designed with purpose. Developed in close collaboration with dental specialists, each toothbrush delivers unparalleled cleaning efficiency while being gentle on your teeth and gums. The asymmetric bristle pad ensures effective cleaning and polishing of tooth surfaces, and the cross-furrow design maximises cleaning power without compromising comfort.

Sustainability is at the heart of everything we do. Apriori toothbrushes are crafted from sustainable, plant-based compounds and innovative bio-based filaments. Their sleek design makes them 30% lighter than standard manual toothbrushes, reducing material use and giving the SLIM by Apriori an extra environmental edge. Packaged in fully compostable materials, we’re dedicated to minimising environmental impact while delivering a superior brushing experience.

Our toothbrushes are perfect for individuals who refuse to compromise on style, sustainability, or functionality. Whether you’re an eco-conscious urbanite, a lover of unique design, or simply someone who values quality oral care, Apriori delivers a brushing experience that’s as mindful as it is luxurious.

Apriori’s journey began with a simple yet visionary idea: to create a toothbrush that’s both beautiful and sustainable. What started as a moment of inspiration in a luxury hotel room has now become a globally recognised brand, synonymous with eco-luxury oral care. Proudly made in Ukraine, our products combine innovation with European craftsmanship, challenging the mundane and elevating daily routines through purposeful design. We are setting the stage for a future where luxury and sustainability coexist seamlessly.

Discover Apriori – where innovation meets luxury, and oral care becomes an extraordinary experience.

• Award-Winning Design: The Apriori toothbrush is recognized for its luxury and designer appeal, having won the Red Dot Award for Product Design in 2020, blending sleek aesthetics with cutting-edge functionality.
• Sustainably Crafted: Made from plant-based and compostable materials, including bio-based filaments, our eco-friendly toothbrush offers guilt-free oral care without compromising on style or performance. The packaging is fully compostable for minimal environmental impact.
• Expert Collaboration: Developed in cooperation with dental specialists, the Apriori toothbrush is designed to offer optimal oral care, ensuring both effectiveness and safety for your teeth and gums.
• Advanced Cleaning Efficiency: Engineered for efficient plaque removal, the densely packed, asymmetric bristle pad ensures deep cleaning and polishing, while the cross-furrow design delivers a gentle but effective brushing experience.
• Luxury Oral Care for Adults: Specifically designed for adults who seek premium oral care, the Apriori Slim offers a high-end, sustainable solution that merges functionality with luxury.
• Compact and Travel-Ready: Its slim, ergonomic design makes it ideal for travel, offering convenience without sacrificing quality, so you can maintain your oral hygiene on the go.
• In-House Manufacturing & High Standards: Produced with meticulous quality control, using FDA-approved materials, and adhering to ISO certification standards, ensuring safety and superior performance.

FROM NOW ON, YOU DON’T HAVE TO CHOOSE BETWEEN FUNCTIONALITY, SUSTAINABILITY AND DESIGN.

WE GOT THIS COVERED.

APRIORI

Oral care is core to our everyday routines, but like many other daily rituals, dental hygiene is often perceived as a ‘background task’ within our lives. As a result, products frequently lack aesthetic values, focusing on function whilst disregarding form.

At Apriori, we seek to reset this view, blending design and sustainability with expert craftsmanship deeply rooted in Ukraine.

Kiril Guriev
Founder & CEO