About

Black Gold designer toothbrush SLIM by Apriori

FROM NOW ON, YOU DON’T HAVE TO CHOOSE BETWEEN FUNCTIONALITY, SUSTAINABILITY AND DESIGN.

WE GOT THIS COVERED.

APRIORI

Oral care is core to our everyday routines, but like many other daily rituals, dental hygiene is often perceived as a ‘background task’ within our lives. As a result, products frequently lack aesthetic values, focusing on function whilst disregarding form.

We seek to reset this view.

Your toothbrush doesn’t have to be offensive to the eyes.

Kiril Guriev
Founder & CEO

Apriori

Founded in 2016 in London, Apriori is known for its extraordinary collection of toothbrushes. In 2019 Apriori has taken an everyday item and redesigned it in a clear, elegant and simple way, that’s how the SLIM by Apriori line was born.

Our SLIM by Apriori toothbrush has been carefully designed to meet the highest oral care standards, ensuring you will be starting and ending your day in the very best way.

This innovative, high-quality collection represents a fusion of excellence in oral care and striking aesthetics: the SLIM is a truly unique toothbrush that is effective, elegant, and, with less plastic than traditional models, better for the environment too.

No detail is too small to make an impact – and our SLIM by Apriori toothbrushes will ensure you experience the exceptional even when it comes to everyday objects.

At Apriori we have created products, fusing striking aesthetics with sustainability and the highest standards of oral care. It is an uncompromising approach, highlighting the idea that functioning products can prioritise aesthetic design too.

Carmine Red Silver designer toothbrush SLIM by Apriori

Key facts

  • Red Dot award winner: Product Design 2020
  • Developed in cooperation with dental specialists
  • Asymmetric bristle pad for perfect cleaning and polishing of the tooth surface
  • Efficient cross-furrow cleaning surface, meaning brushing is effective yet gentle on teeth and gums
  • Plant-based and compostable materials
  • Bio-based filaments
  • Compostable packaging
  • In-house manufacturing and QA
  • FDA-approved materials and ISO Certified